Audience of the Future – Design Foundations 2

Fund Name: Audience of the Future – Design Foundations 2
Project Length: last between 2 and 3 months
Project Value: between £25,000 and £50,000
Deadline: 29/09/2021


This competition is for early-stage projects that use customer research to generate ideas that meet customer needs. Fast, low-cost prototyping and user testing of those ideas is also within scope.

Fund details

Your project must deliver well-defined, user-validated ideas ready for further technical research and development (R&D). You must aim to discover insights about the problem space, consumer motivations and behaviours.

Projects must include activities or work packages that:

  • discover customer perceptions, motivations, and behaviour
  • define the problem statement and pinpoint the characteristics necessary to make any solution desirable and fit for purpose
  • deliver clearly communicated ideas that have been validated through fast, low-cost prototyping and user-testing and are ready for further technical R&D

Projects must explore innovation opportunities in one or more of the following themes:

  • Designing for Net Zero
  • Design for Build Back Better
  • Design for Cross Sector Immersive Projects

Your project must:

  • have total eligible costs between £25,000 and £50,000
  • start by 1 January 2022
  • end by 31 March 2022
  • last between 2 and 3 months
  • carry out all of its project work in the UK
  • intend to exploit the results from or in the UK

To lead a project your organisation must be a UK registered:

  • micro, small or medium-sized enterprise (SME) if you want to work on the project alone
  • business of any size working with at least one UK registered SME partner

Only SMEs can work alone on projects and collaborations must include at least one SME.

Get In Touch

If you want to apply for this funding opportunity Get In Touch by filling out the contact form below and our team will get back to you as soon as possible.

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