Production innovation for immersive content

Fund Name: Production innovation for immersive content
Project Length: Dependent on project costs
Project Value: Share of up to £8m
Deadline: 28/11/2018


The aim of this competition is to explore future commercial opportunities in the creative industries through pre-commercial, innovative projects. These projects must enable immersive content to be created faster, more efficiently or in new ways which improve significantly on the current ‘state of the art’.

Fund details

Your project must:

  • develop tools, products or services for creating and delivering immersive content
  • demonstrate innovation in software, hardware and/or development methodology

Innovate UK  define immersive experiences as multisensory narrative or interactive experiences through technologies including:

  • virtual, mixed and augmented reality
  • haptics
  • advanced visualisation
  • other sensory interfaces

The 9 sectors in the UK creative industries are:

  • Advertising and marketing
  • Architecture
  • Crafts
  • Design: product, graphic and fashion
  • Film, TV, video, radio and photography
  • Computer games and services
  • Publishing
  • Museums, galleries and libraries
  • Music, performing and visual arts

Single SME: project duration 6 to 12 months, total project costs £100,000 to £250,000. Collaborative: project duration 6 to 18 months, total project costs £250,000 to £1 million. All projects must start by 1 April 2019 and end by 31 December 2020.


This competition is open to all creative industry organisations working with immersive technology.

To lead a project you must:

  • be a UK-registered business
  • be a content creator, or collaborate with at least one participant who is a content creator

Projects with costs:

  • under £250,000 must be led by an SME
  • over £250,000 must be collaborative and involve at least one micro, small or medium-sized enterprise (SME)

To collaborate you must be a UK based:

  • business of any size
  • research organisation
  • public sector organisation or charity undertaking research activity

All partners must:

  • carry out their project work in the UK
  • intend to exploit the results in or from the UK
Get in touch

If you think that you might be eligible for this fund, please Get In Touch by filling out the contact form below.

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