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Creative Catalyst 2024

Fund Name

Creative Catalyst 2024

Project Length

3-6 months

Project Value




Innovate UK, part of UK Research and Innovation, will invest up to £10 million in innovation projects as part of the Creative Catalyst.

This competition aims to support the growth of untapped innovative businesses and to increase investment in creative talent. We do this by providing a package of targeted and continuous support to develop projects that will propel business growth plans.

Check Your Eligibility

Fund details

Your project must:

  • be from or support the creative industries in the UK
  • demonstrate an innovative and ambitious idea which addresses an industry challenge
  • be a significant improvement on what is currently on offer in your existing business, with a demonstrable impact to your growth plan
  • create a new revenue stream, for example, new products, services or IP
  • be market-ready within 12 months after project completion
  • demonstrate value for money

As part of your application, you must include a short video, up to 2 minutes in length. You must host your video on Vimeo or YouTube.

Your video must include:

  • the problem your innovation will solve
  • your solution
  • your market
  • why you are best placed to solve it
  • include any additional information about you, your team, or your project that will help to strengthen your application

Specific themes

The creative industries projects supported by this fund must focus on one or more of the following subsectors:

  • advertising and marketing
  • animation
  • architecture
  • arts and culture
  • crafts
  • design
  • fashion
  • film, TV and video
  • games
  • publishing
  • music and radio
  • visual art and photography


Your project must:

  • have total project costs and grant funding request of no more than £50,000
  • start between 1 August 2024 and 1 October 2024
  • end by 31 March 2025
  • last between 3 and 6 months

To lead a project your organisation must:

  • be a UK-registered micro or small business
  • have not previously received funding from Innovate UK
  • be from or support the creative industries sector
  • have a demonstrable ambition for growth
  • engage with Innovate UK EDGE to maximise business growth opportunities
  • have operations and a project team based in the UK
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