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Healthy Ageing Challenge- Designed for Ageing

Fund Name

Healthy Ageing Challenge- Designed for Ageing

Project Length

6 - 24 months

Project Value




The UK Research and Innovation (UKRI) Healthy Ageing Challenge, will work with Innovate UK, to invest up to £14.4million in innovation projects. This challenge aims to deliver a clear game-changing service-led innovation to support positive, active, independent, and dignified healthy ageing.

The aims of this competition are to:

  • Address the under-provision of products and services which support people as they age to remain active, independent and socially connected
  • Support business-led, near-to-market innovations that have the potential to scale
  • Enforce good people-centred design principles
  • Encourage applications from businesses across the UK, by working with devolved government administrations in Scotland, Wales and Northern Ireland

Check Your Eligibility

Fund Details

Your project must focus on one or more of the following service-led innovations that:

  • Enables self-care and new models of care for independent living
  • Encourages sustaining physical activity for people aged 50 and over, including for instance, active travel
  • Improves mental health
  • Addresses the ‘common complaints’ of ageing, for example, incontinence, pain, mobility, hearing and eyesight

To enforce the aim of good people-centred design principles, your project will be subject to a ‘design stage-gate review’ at the six-month point. Your project must pass the ‘design stage-gate review’ to continue to receive funding.

Your project must:

  • Deliver a clear game-changing service-led innovation, that has a significant impact on ageing positively in the UK
  • Help people as they age, allowing them to remain active, productive, independent and socially connected for as long as possible
  • Narrow the gap between the experience of the richest and poorest
  • Conduct industrial research to develop new and applied knowledge leading to a solution at high technology and market readiness


To lead a project or work alone your organisation must be a UK registered business of any size. Academic institutions cannot lead or work alone.

To collaborate with the lead, your organisation must be one of the following UK registered:

  • Business of any size
  • Academic institution
  • Charity
  • Not-for-profit
  • Public sector organisation
  • Research and technology organisation (RTO)

The funder will not fund projects that are:

  • Clinical trials or academic research projects
  • Not business-led
  • Early-stage innovations, for example: proof of concept or pre-prototype
  • Products that do not have a service wrapper or service application
  • Not clearly targeted to help ageing populations
  • Dependent on export performance, for example, giving a subsidy to a baker on the condition that it exports a certain quantity of bread to another country
  • Dependent on domestic inputs usage, for example, giving a subsidy to a baker on the condition that it uses 50% UK flour in their product

Talk to us today if you would like to apply for this opportunity.

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