MyWorld Collaborative Research and Development: Round 2
£100k - £200k
MyWorld is a 5-year programme that presents opportunities to create, deliver and understand experiences in creative technology, driving forward the future of media in the UK and beyond.
The aim of this competition is to support business-focused research and innovation in the creative industries in the West of England. MyWorld addresses the need to develop diverse technologies associated with:
This includes the requirement to deliver adaptive audience experiences efficiently, at scale and optimised for quality across a multitude of devices.
Your project must:
Innovate UK want to fund a variety of projects. The criteria for selection of the portfolio are:
Your project must focus on screen-based and immersive technologies within the creative sector industries including one or more of the following:
Creating experiences – how acquisition, production and delivery relate to narrative, aesthetic and content types or formats in modulating experience, leading to new intelligent acquisition and production methods that facilitate immersion.
Delivering experiences – platforms, network technology and representations that support new forms of content delivery and interactivity and delivery processes that ensure the preservation of immersive properties during transmission.
Measuring experiences – perceptually robust means of assessing media quality and immersion that inform creative practice and editorial decision-making and that differentiate the impacts of technology and narrative.
Innovate UK is NOT funding projects that:
We are not funding projects that:
Your project must:
To lead a project, your organisation:
You must collaborate with at least one of the Universities based in the West of England:
You can also collaborate with additional organisations. These organisations must be one of the following UK registered:
Subcontractors are allowed in this competition and you must select them through your usual procurement process.
If you use subcontractors from outside of the West of England area you must make the case in your application as to why you could not use suppliers from the area.
Up to £2 million has been allocated to fund innovation projects in this competition. Funding will be in the form of a grant.
For feasibility studies and industrial research projects, you could get funding for your eligible project costs of:
For experimental development projects which are nearer to market, you could get funding for your eligible project costs of:
The research organisations undertaking non-economic activity as part of the project can share up to 30% of the total eligible project costs. If your consortium contains more than one research organisation undertaking non-economic activity, this maximum is shared between them. Of that 30% you could get funding for your eligible project costs of up to: