MyWorld Collaborative Research & Development
Innovate UK, part of UK Research and Innovation, is delivering this competition on behalf of MyWorld, a project funded by the UKRI Strength in Places Fund. It builds on the West of England’s strengths in creative media production, technology and research.
MyWorld is a 5 year programme that presents opportunities to create, deliver and understand experiences in creative technology, driving forward the future of media in the UK and beyond.
The aim of this competition is to help the UK to grow and maintain a position as an international leader in advanced media production. MyWorld is combining research excellence, industrial stakeholders and a history of collaboration in the Bristol and Bath region.
The aim of this competition is to support business focused research and innovation in the creative industries in the West of England.
MyWorld supports the generation of innovative ideas and solutions for the creative industries. It addresses the need to develop diverse technologies associated with:
This includes the requirement to deliver adaptive audience experiences efficiently, at scale and quality across a multitude of devices.
Your project must:
MyWorld will select and fund a range of projects from the applications received.
Your project must focus on screen based and immersive technologies within the creative sector industries.
How acquisition, production and delivery relate to narrative, aesthetic and content type in modulating experience, leading to new intelligent acquisition and production methods that facilitate immersion.
Platforms, network technology and representations that support new forms of content delivery and interactivity, delivery processes that ensure the preservation of immersive properties during transmission.
Perceptually robust means of assessing media quality and immersion that inform creative practice and editorial decision making and that differentiate the impacts of technology and narrative.
We define screen based and immersive experiences as multisensory narrative or interactive experiences mediated through technologies including:
Examples of the industry sectors this may address include:
Neither list is intended to be exhaustive.
Your project must: