National Lottery Innovation Challenge Fund

Fund details

Challenge 1A: New, transformative and open data for the UK video games sector

Funding available: up to £250k

Currently, data on and for UK video games is fragmented, incomplete or inaccessible. This hits smaller developers hard as they lack crucial information for their projects. The independent UK video game industry struggles to prove its worth and challenges due to this data gap, hindering policy changes and funding opportunities. This challenge aims to create a platform that provides useful data and insights, especially for smaller developers.

Challenge 1B: Support for under-represented emerging developers

Funding available: up to £100k

The video games industry can be opaque and difficult to navigate for emerging developers. In addition, the UK workforce, which is 67% male and 89% white according to the 2022 Ukie Census, severely lacks diversity.

This lack of knowledge about how the sector operates hinders talented developers from reaching their audience effectively. This challenge aims to support under-represented developers in overcoming these barriers and bringing their products to market.